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What Happened to"Yes We Can"?

By Don Tapscott for Reuters: The Great Debate | May 4, 2012

At this pivotal moment in the presidential race, President Barack Obama and his re-election team need to focus on a key question that could influence the outcome of this year’s election:

How do they get the “we” back?

Good question. We all remember how Obama broke new ground in the 2008 campaign by using social media as a powerful political tool. Obama’s campaign created an expansive...


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